The Australians Like to Gamble


If you were to take a straw poll in your local casino on which country would have the biggest propensity to gamble, a great bet would be the Asian demographic. Walking into a casino and not seeing an Asian gambler is like walking into a showing of Desperate Housewives and not seeing a woman.
But would it surprise you to learn that the country, which houses the biggest gamblers in the world, is actually Australia? It is believed that 70-80% of Australian adults will gamble at least once per year (compare that with 60% for America and you get the picture).

The slot machine business is the most popular form of gambling in the world. The simplicity of the system, coupled with the sheer availability and accessibility, make them a must play for the average gambler.

In the United Kingdom (UK) the slot machine is more commonly referred to as the Fruit Machine. Its popularity is boosted by the availability in such establishments as Fish & Chips shops and local cafés and restaurants. Online versions are also extremely popular, with punters drawn in by an array of different casino bonuses.

In Japan, where gambling for money is illegal, you still have a derivative of slot machine that is extremely popular known as Pachinko. The Pachinko machines resemble a vertical pinball machine, and players win prizes, and not money, to remain within strict gambling laws. In Australia, and New Zealand, the slot machine of choice is known, as ‘Pokies’ and they are extremely popular. It is estimated that there are close to 250,000 Pokies machines in Australia alone, which equates to 21% of all gambling machines in the world, on a per capita basis.

It’s not just the Pokies machines that are popular in Australia. The Sport of Kings also draws crowds en masse. The Australian racing turnover exceeds $20 billion per year. But the largest growing interest comes in the form of sports betting. In the summer of 2012 a Sportsbet commissioned Deloitte report suggested that betting on the two major football leagues in Australia could double to $3.3 billion per year over the next five years.


Comments are closed.